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Wherever your fitness or wellness brand is right now, there's an engagement built for exactly that moment, not a one-size-fits-all package.

Blending in isn't a strategy. Let's build something

worth competing for.

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Choose your engagement. 

No bloated retainers, no guesswork pricing. Pick the depth of partnership that matches where you are today.

Aftershift™ |  $2,500/mo+

GROWTH PARTNERSHIP

Your brand is built, but nobody's driving it forward day to day. We become your ongoing marketing partner — strategy, campaigns, content, and execution month after month — so growth doesn't stall after launch.

Best for brands beyond launch that need consistent marketing leadership without the overhead of an in-house team.

WHAT'S INCLUDED

  • Monthly Strategy Sessions

  • Campaign Planning

  • Website Updates

  • Email Marketing

  • Content Guidance

  • Marketing Execution Support

  • Performance Analysis & Insights

Afterbuild™ |  $9,500

BRAND TRANSFORMATION

Your current brand is holding you back from the growth you're chasing. We reposition, redesign, and rebuild — strategy, messaging, and a full digital experience built to win the next stage.

Best for brands that have outgrown their current identity and need a complete foundation to compete at a higher level.

WHAT'S INCLUDED

  • Everything in Aftermark

  • Website Design & Development

  • Content & Messaging System

  • Launch & Growth Strategy

  • Social Content Toolkit

  • Email Marketing Setup

Aftermark™ |  $4,200

BRAND DEVELOPMENT

You have a business, but you're still explaining who you are instead of it being obvious. In four to six weeks, we define your positioning, sharpen your message, and build the visual identity that sets the foundation for everything after.

Best for founders, new studios, and businesses that exist but haven't found their edge yet — and are tired of looking like everyone else.

WHAT'S INCLUDED

  • Brand Strategy Workshop

  • Audience & Competitive Analysis

  • Positioning Framework

  • Messaging Platform

  • Visual Identity System

  • Brand Guidelines

Not sure which one?

New brand → Aftermark. 

Outgrown your look → Afterbuild.

Ready to scale → Aftershift.

How it works. 

Every engagement follows the same standard, grounded in your specific market reality, built to hold up over time.

01

Discovery Call

A focused conversation about where your brand stands, where you're headed, and what's standing in the way. No pitch, just clarity.

02

Scope & Proposal

We recommend the engagement that fits your stage, with a clear scope, timeline, and investment built for your situation, not pulled from a template.

03

Deep Dive

We immerse ourselves in your world, your audience, your competitors, your category. Every decision is grounded in your specific market reality.

04

Build & Launch

From strategy to execution, we build and ship, a brand system or a running marketing engine built to compound over time.

WHAT CLIENTS SAY

“The biggest value wasn’t assets, it was the clarity. For the first time, our messaging and direction all made sense. Decisions that used to take weeks now take a few minutes, and we finally feel confident moving forward.”

WHAT CLIENTS SAY

"Gold & Fourth gave us clear direction. The sprint aligned our leadership, clarified our story, and helped us focus on what actually mattered. We immediately felt empowered."

WHAT CLIENTS SAY

"The sprint clarified our positioning, sharpened our messaging, and aligned our brand with the level of performance we expect in the gym. We stopped second-guessing and started moving with confidence.”

Frequently asked questions

  • Our process is fast and focused, so it works best when you’re ready to dive in. It may not be the right fit if:

    • You’re still comparing options. A sprint requires confidence in choosing us before we begin.

    • You only need execution. If you already have a fully formed brand concept and just need someone to create this isn’t the right service.

    • You need endless revisions. Our approach is decisive—we refine together, but it’s not a “we’ll know it when we see it” process.

    • You can’t commit to quick decisions. Trusting your instincts and giving quick feedback is key.

    • Multiple stakeholders need sign-off. Too many voices can slow the momentum and dilute results.

    • You can’t be present. A sprint means showing up for scheduled sessions and providing feedback throughout.

  • Your prep ensures we can move fast once we’re together. 

    Before we get started, you must have:

    •  Filled out our Brand Survey
    •  Business/Product Name
    •  Supporting text and any existing assets
    •  List of services/products or benefits you plan to offer
    •  Ability to turn around decisions within 24 hours
    •  Openness and trust in the process

  • Anyone with final approval on your brand, typically the founder, or marketing lead. Quick decisions and same-day feedback keeps the sprint on track.
  • Both options work. Local clients can join us in our Charlotte studio for the full collaborative experience. Remote teams can participate via video sessions and live design sharing.
  • A non-refundable deposit of 50% is required to secure our time. The remaining balance is due before the materials are released.

    After our initial chat about your project, we’ll send you the project sign-off and link to make your deposit. Once that is received, we’ll send you our brief brand survey and discuss when we can get your project on schedule.

  • Ongoing execution isn’t included in our sprint engagements. However, select clients may be invited into Foundation Continuum™, an ongoing strategic advisory designed to protect clarity as you grow.

Ready to build something real?

Every month we take on a handful of new fitness and wellness brands. 

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