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CASE STUDY
Minnesota Elite 7v7
Building a brand athletes were proud to represent.
THE CHALLENGE
Minnesota Elite wasn't just launching another 7v7 football team. The goal was to establish one of the state's premier offseason development programs in an increasingly competitive landscape.
With dozens of organizations competing for the same athletes, the program needed to communicate professionalism, credibility, and purpose from the very beginning. Every touchpoint—from recruitment materials to tournament graphics—had to reinforce the same message: this was a program committed to developing athletes both on and off the field.
The challenge wasn't simply attracting players. It was creating a brand families believed in before attending a single practice.
ABOUT THE WORK
Gold & Fourth partnered with Minnesota Elite 7v7 to create a brand that reflected the program's competitive standard while building trust with athletes, families, and sponsors. The engagement included brand strategy, visual identity, website design, social media creative, recruiting materials, apparel, tournament graphics, and digital marketing assets.
The result was a cohesive brand system that supported both athlete recruitment and long-term program growth.
Brand Identity
Developed a bold visual identity designed to stand out across tournaments, apparel, recruiting materials, and digital platforms.
Recruitment Materials
Created cohesive graphics, social campaigns, and promotional assets to support athlete recruitment and program awareness.
Digital Presence
Designed a website that clearly communicated the program's mission, events, registration information, and player opportunities.
Seasonal Creative Support
Produced tournament graphics, announcements, schedules, merchandise, and campaign assets that kept the brand consistent throughout each season.
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