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CASE STUDY
FIIT CLT
From a local gym to a brand people wanted to belong to.
THE CHALLENGE
FIIT CLT had built something special inside its four walls—a loyal community, experienced coaches, and workouts that delivered real results. But outside the gym, the brand didn't reflect that same level of quality.
The visual identity lacked consistency, the messaging blended into a crowded fitness market, and the website wasn't communicating what made the experience different. Prospective members saw another gym. Existing members knew it was much more.
The challenge wasn't creating a better business. It was creating a brand that finally matched it.
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ABOUT THE WORK
FIIT CLT partnered with Six After to redefine how the brand was experienced both inside and outside the gym. What began as a visual refresh evolved into an ongoing creative partnership spanning brand strategy, identity, website design, marketing campaigns, member communications, environmental graphics, and event creative.
Today,Six After continues to serve as FIIT CLT's creative and brand partner, helping ensure every touchpoint reflects the quality of the experience inside the gym.
Brand Identity
Developed a complete visual identity system and supporting brand assets.
Website Experience
Redesigned the website to better reflect the FIIT CLT experience and simplify the member journey.
Creative Direction
Established a consistent visual language across campaigns, print, social, and environmental design.
PROJECT HIGHLIGHTS
Ongoing Partnership
Continues to serve as FIIT CLT's creative and branding partner, supporting new initiatives as the business evolves.
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