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CASE STUDY
Dental Choice
Designing product campaigns that made oral health feel approachable.
THE CHALLENGE
Healthcare products often require a careful balance between education and marketing. While mouthguards and night guards offer clear benefits, communicating those benefits in a way that feels approachable—not overly clinical or overly promotional—can be a challenge.
Each campaign needed to simplify the purchasing journey, build trust with members, and clearly communicate product value while maintaining Delta Dental's recognizable brand identity.
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ABOUT THE WORK
Gold & Fourth partnered with Delta Dental to design a series of promotional email campaigns supporting the launch and promotion of the company's custom mouthguard and night guard products. The engagement focused on translating clinical products into clear, approachable customer experiences through thoughtful design, compelling messaging, and consistent visual storytelling.
The campaigns were designed to educate members, increase product awareness, and encourage online purchases while remaining consistent with Delta Dental's established brand standards.
Campaign Design
Designed a series of branded email campaigns promoting Delta Dental's custom mouthguard and night guard product offerings.
Product Storytelling
Translated product features and benefits into clear, customer-focused messaging that emphasized protection, comfort, and convenience.
Brand Consistency
Applied Delta Dental's established visual standards across every campaign while creating engaging layouts optimized for digital communication.
PROJECT HIGHLIGHTS
Customer Experience
Designed emails that supported a seamless path from product discovery to purchase through thoughtful information hierarchy and clear calls to action.
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